Why do I need branding?
Branding is so much more than a catchy name and a logo. Branding is all things associated with your business, whether that’s a
slogan, catchy song and dance, or community of likeminded individuals.
As a business owner, branding is paramount. With successful branding, you effectively increase traffic and sales. This is especially
true if you get your target demographic to buy into your vision.
This article will explain four reasons why you need branding, beginning with the obvious: increased exposure.
Increased exposure
It’s no secret, the more you advertise, the greater exposure
you receive. Whether utilising custom banners in high
footfall areas, ads on social media sites such as Instagram,
or holding up a sign in the streets with your logo on, the
more people who see your branding, the greater exposure
you acquire.
The more people who know about your business or
service, the more people will make a purchase. It is that
simple.
Letting your audience know what to expect
When creating your branding, it’s important not to rush
this process. Your branding is a reflection of your business,
providing your target demographic a glimpse of what to
expect.
Therefore, it’s essential to curate effective branding that
best represents you and your business - leaving no
surprises under the sheets and resonating highly with
your audience.
Allowing customers to ‘buy into’ your brand
We’re not talking about physical purchases, but those
don’t go missed either. If your brand is relatable, perhaps
in current trend, then your target audience is likely to “buy
into” your brand. This means they want to be apart of your
vision, representing your brand and believing in your
product.
This is a goldmine for any brand, increasing return sales
and customers to your business.
Creating an excellent first impression
Finally, strong branding is essential when creating that excellent first impression for each and every customer. If your branding looks professional, is relatable, and looks good, then customers are likely to make some form of interaction, whether that’s looking around your store, making a purchase, or saving your details to pass onto a friend.
Here at Gala Graphics, we’re passionate about YOUR brand, and we cannot wait to help you to bring your ideas to life, whether
in the form of a series of branded flags, custom printed wallpaper for your new office, PVC banners to assist with promoting
your presence when out and about, or a printed pop-up gazebo to really help you stand out in a crowd, Gala Graphics sells high
quality promotional products of all shapes and sizes.
If you’ve only got the seed of an idea and no clue as to how to bring it to life, then give us a call on 01709 242454, our team of
expert graphic designs can work with you to create a brand new logo, a whole new set of band guidelines, or just a business
card. Design work is charged at £30 per hour, and you will receive high resolution artwork in a series of formats for use in the
future.